📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Tom Cotton US Inactive

COTTON FOR SENATE, INC.

ad creative

What do you think of Joe Biden?

ONE-QUESTION poll >>>

Ad copy

Right now, the media is claiming that Joe Biden has a high approval rating. And that may be true — among liberal journalists. But I want to hear from YOU. Do you approve of Joe Biden? Take our one-question poll and let me know!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.8/100
Spend / Reach / Long. / Eff.38.3 · 87.0 · 6.9 · 71.0
Spend rangeUSD 1,500–1,999
Impressions250,000 – 299,999
CPM (≈ $/1k impr)USD 6.36
Est. audience size
Days live26 (2021-03-04 → 2021-03-30)
Created2021-03-04
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Tom Cotton
Surfaced by“senate:Tom Cotton”

🧠 AI analysis

Issueother
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsurvey poll
Standout elementClose, shadowy unflattering photo of Biden paired with a bold red 'TAKE THE POLL' button
TacticUses a fake-survey tactic to drive list-building signups while reinforcing media-distrust messaging to motivate conservative respondents.

Where it ran (delivery by region)

Texas9.1%
Florida7.1%
California4.7%
Ohio4.5%
North Carolina4.3%
Pennsylvania3.8%
Tennessee3.6%

Who saw it (delivery)

35-44 · unknown 0.0%
65+ · male 33.5%
25-34 · female 0.4%
55-64 · unknown 0.2%
65+ · unknown 0.4%
45-54 · male 2.8%
25-34 · male 0.4%
18-24 · female 0.1%
65+ · female 35.2%
25-34 · unknown 0.0%
55-64 · female 10.5%
55-64 · male 13.5%
45-54 · unknown 0.0%
45-54 · female 1.7%
35-44 · male 0.7%
35-44 · female 0.4%
18-24 · male 0.2%
18-24 · unknown 0.0%

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