Roy Cooper US Inactive
Cooper For North Carolina
NC GOP Primary gets messy
She previously called for the execution of high-profile Democrats, including former Presidents Barack Obama and Joe Biden
Ad copy
Far-right activist Michele Morrow enters race
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 51.7/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 88.7 · 8.5 · 74.8 |
| Spend range | USD 1,000–1,499 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 3.84 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 32 (2026-01-09 → 2026-02-10) |
| Created | 2026-01-08 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | awareness |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | News screenshot framing opponent with pull-quote alleging she called for execution of Democratic presidents |
| Tactic | Borrowed-credibility tactic uses a real news outlet headline and damaging quote to brand the opponent as a dangerous extremist without Roy Cooper making the attack directly. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 5.1% |
| 45-54 · male | 5.8% |
| 65+ · male | 7.0% |
| 65+ · female | 13.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 4.6% |
| 55-64 · female | 9.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.5% |
| 18-24 · male | 4.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.4% |
| 35-44 · female | 10.2% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 11.4% |
| 25-34 · female | 12.1% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
