Lindsey Graham US Inactive
TEAM GRAHAM, INC.
Ad copy
Jaime Harrison: Liberal ideas. Liberal mentors. Too liberal for South Carolina.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.4/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 95.7 · 3.6 · 62.8 |
| Spend range | USD 10,000–14,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 19.23 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2020-10-09 → 2020-10-23) |
| Created | 2020-10-09 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | opponent's own words used against him as damning quote overlay beneath his close-up freeze frame |
| Tactic | Classic guilt-by-association attack using Harrison's own quote to imply alignment with liberal figures, reinforcing the 'too liberal for South Carolina' frame with a self-incriminating soundbite. |
Where it ran (delivery by region)
| South Carolina | 91.4% |
| North Carolina | 1.5% |
| Kentucky | 0.7% |
| Georgia | 0.6% |
| Texas | 0.4% |
| Indiana | 0.4% |
| Florida | 0.4% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 55-64 · female | 12.4% |
| 18-24 · male | 1.5% |
| 25-34 · female | 4.2% |
| 25-34 · male | 6.0% |
| 35-44 · male | 8.0% |
| 35-44 · female | 7.8% |
| 45-54 · female | 9.9% |
| 45-54 · male | 11.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 10.5% |
| 65+ · male | 11.4% |
| 65+ · female | 15.4% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 1.0% |
