John Deaton for US Senate US Inactive
John Deaton for Senate Inc.
Ad copy
Elizabeth Warren fights for special interest groups and her national profile. I fight for the working and middle class. Her main concern is keeping power. My main concern is the people of Massachusetts.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 54.2/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 91.4 · 8.5 · 64.5 |
| Spend range | USD 6,000–6,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 15.29 |
| Est. audience size | — |
| Days live | 32 (2024-09-13 → 2024-10-15) |
| Created | 2024-09-13 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | capitol statue |
| Call to action | none |
| Standout element | desaturated black-and-white video freeze-frame of Warren pointing finger accusatorially at a Senate lectern |
| Tactic | The contrast tactic pairs an ominous grayscale image of Warren in a power-asserting pose with populist copy painting her as self-serving, positioning Deaton as the authentic working-class alternative. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 0.9% |
| 25-34 · male | 3.3% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 3.6% |
| 35-44 · male | 10.1% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 5.5% |
| 45-54 · male | 13.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 9.5% |
| 55-64 · male | 21.2% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 12.4% |
| 65+ · male | 19.2% |
| 65+ · unknown | 0.3% |
