KANSANS FOR MARSHALL
Barbara Bollier plays a moderate in her TV ads... but is she really? Guess who these quotes and votes belong to — Barbara or Bernie — and find out for yourself!
Barbara Bollier plays a moderate on TV… but is she really? Guess who these quotes and votes belong to — Barbara Bollier or Bernie Sanders — and find out for yourself!
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| Overall score | 55.1/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 87.0 · 21.5 · 65.4 |
| Spend range | USD 3,500–3,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 13.63 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 79 (2020-08-17 → 2020-11-04) |
| Created | 2020-08-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KS — Roger Marshall |
| Surfaced by | “senate:KS — Roger Marshall” |
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Game-show style 'Barbara or Bernie?' quiz format linking opponent to Sanders via circular portrait cutouts |
| Tactic | The interactive quiz framing gamifies opposition research, making voters self-discover the ideological alignment between Bollier and Sanders, which is more persuasive than a direct attack. |
| Kansas | 100.0% |
| 18-24 · unknown | 0.0% |
| 18-24 · female | 1.7% |
| 35-44 · unknown | 0.1% |
| 18-24 · male | 2.1% |
| 65+ · female | 29.0% |
| 55-64 · male | 10.8% |
| 65+ · male | 18.0% |
| 55-64 · female | 11.6% |
| 45-54 · male | 5.9% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 3.0% |
| 35-44 · male | 4.6% |
| 25-34 · female | 3.1% |
| 45-54 · female | 4.7% |
| 25-34 · male | 4.6% |
| 65+ · unknown | 0.3% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |