AMY MCGRATH FOR SENATE, INC.
It’s time to work together, not play politics.
Leadership in a crisis means coming together across party lines to help people. But even during a pandemic, you can count on Mitch McConnell to play politics. We can’t afford leaders like this.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 52.6/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 94.0 · 1.9 · 76.2 |
| Spend range | USD 1,500–1,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 3.18 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 8 (2020-06-03 → 2020-06-11) |
| Created | 2020-06-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed notice replacing the actual ad, exposing a disclaimer compliance failure |
| Tactic | The ad attacks McConnell for playing politics during a pandemic to contrast him with McGrath's 'real leadership' framing, but the content was removed due to a missing political disclaimer, undercutting the message entirely. |
| Kentucky | 100.0% |
| 65+ · unknown | 0.0% |
| 45-54 · male | 4.5% |
| 55-64 · female | 5.8% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 11.1% |
| 18-24 · male | 6.0% |
| 18-24 · female | 14.3% |
| 25-34 · female | 20.9% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.0% |
| 18-24 · unknown | 0.1% |
| 35-44 · female | 14.6% |
| 45-54 · female | 9.0% |
| 35-44 · male | 7.2% |
| 55-64 · male | 2.3% |
| 65+ · male | 1.0% |
| 45-54 · unknown | 0.1% |
| 65+ · female | 2.9% |