Julia Letlow for Louisianna
Bill Cassidy voted to impeach President Trump. Now he's spending millions lying about Julia Letlow because he can't defend his record. Read the truth: https://thehayride.com/2026/03/zola-heres-julia-letlows-side-of-the-story-on-the-stock-trading-controversy/
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 53.0/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 94.0 · 1.7 · 71.6 |
| Spend range | USD 3,000–3,499 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 5.91 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2026-03-10 → 2026-03-17) |
| Created | 2026-03-10 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate speaking directly to camera in casual home setting, signaling authenticity and personal accountability |
| Tactic | The ad uses a two-pronged inoculation tactic — branding Cassidy as a Trump betrayer while preemptively discrediting his attacks as desperation, driving viewers to a friendly news source to reinforce Letlow's narrative. |
| Louisiana | 94.3% |
| Texas | 2.0% |
| Mississippi | 0.7% |
| Florida | 0.3% |
| Arkansas | 0.3% |
| Alabama | 0.2% |
| Georgia | 0.2% |
| 18-24 · female | 2.5% |
| 45-54 · male | 10.9% |
| 65+ · male | 8.6% |
| 65+ · female | 9.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 10.2% |
| 55-64 · female | 9.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 9.2% |
| 18-24 · male | 1.9% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 11.6% |
| 35-44 · female | 10.6% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 8.6% |
| 25-34 · female | 7.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |