John Deaton for US Senate US Inactive
John Deaton for Senate Inc.
Vote John Deaton for US Senate
Father. Cancer Survivor. U.S. Marine Veteran. Survivor.
Ad copy
Elizabeth Warren gives lectures and plays politics and gets nothing done for Massachusetts. I'll work day and night for you and your family.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 56.3/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 100.0 · 3.6 · 75.0 |
| Spend range | USD 3,500–3,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 3.75 |
| Est. audience size | — |
| Days live | 14 (2024-09-07 → 2024-09-21) |
| Created | 2024-09-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate in apron and ball cap behind a work counter, projecting everyman authenticity |
| Tactic | The ad uses a contrast tactic — pairing an image of Deaton as a hardworking everyman with copy attacking Warren as an out-of-touch lecturer — to draw a sharp character distinction and appeal to blue-collar voters. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
| Berlin | 0.0% |
| Kyrenia District | 0.0% |
| Rhode Island | 0.0% |
| Brandenburg | 0.0% |
| Dublin | 0.0% |
| Tyrol | 0.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 35-44 · female | 8.7% |
| 45-54 · female | 7.2% |
| 55-64 · female | 9.9% |
| 65+ · female | 7.9% |
| 65+ · male | 11.0% |
| 45-54 · male | 16.4% |
| 55-64 · male | 18.3% |
| 35-44 · male | 20.1% |
