Steve Marshall US ● Active
Steve Marshall For Alabama
Ad copy
Dale and Geneva County District Attorney Kirke Adams has known me for more than two decades. He knows my character. He knows my values. This kind of endorsement, from someone who's seen my work up close for 20 years, means everything. I'm honored to have Kirke in my corner.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 58.8/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 98.4 · 12.7 · 64.8 |
| Spend range | USD 10,000–14,999 |
| Impressions | 800,000 – 899,999 |
| CPM (≈ $/1k impr) | USD 14.71 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 47 (2026-05-15 → active) |
| Created | 2026-05-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | A district attorney endorser speaking directly to camera in a law-office setting, lending peer credibility from within the justice system |
| Tactic | The ad leverages a two-decade professional endorsement from a fellow law enforcement official to build trust through peer validation rather than self-promotion, a classic third-party credibility tactic. |
Where it ran (delivery by region)
| Alabama | 97.6% |
| Florida | 2.4% |
Who saw it (delivery)
| 18-24 · female | 1.8% |
| 45-54 · male | 9.9% |
| 65+ · male | 9.1% |
| 65+ · female | 12.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 8.9% |
| 55-64 · female | 9.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.2% |
| 18-24 · male | 2.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 12.0% |
| 35-44 · female | 9.7% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 9.0% |
| 25-34 · female | 7.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
