AMY MCGRATH FOR SENATE, INC.
McGrath for KY
“I’m a lifelong Republican. I voted for Mitch McConnell six times, but no more.” - Larry Caillouet
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 54.4/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 95.7 · 1.4 · 66.6 |
| Spend range | USD 7,000–7,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 11.54 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 6 (2020-10-28 → 2020-11-03) |
| Created | 2020-10-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | content removed notice replacing the ad creative, with Facebook policy violation message as accidental focal point |
| Tactic | The ad leverages a Republican crossover testimonial to peel away McConnell loyalists, but the persuasion is undermined by Facebook's removal notice due to a missing disclaimer, making the ad's policy violation the dominant visual message. |
| Kentucky | 100.0% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 7.8% |
| 55-64 · unknown | 0.0% |
| 55-64 · female | 4.4% |
| 18-24 · male | 5.6% |
| 25-34 · male | 14.4% |
| 18-24 · female | 10.6% |
| 25-34 · female | 25.4% |
| 45-54 · male | 4.1% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 7.9% |
| 35-44 · female | 13.8% |
| 65+ · female | 2.5% |
| 55-64 · male | 2.0% |
| 65+ · male | 1.1% |
| 65+ · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |