Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
My opponent has time and again voted to stop Medical Freedom. Vote Willis on May 14th!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.1/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 10.7 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 40 (2024-04-04 → 2024-05-14) |
| Created | 2024-04-04 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | candidate, opponent, police |
| Symbols | healthcare, military |
| Call to action | vote |
| Standout element | Militarized police in riot gear labeled 'VAC FORCE' forcibly administering vaccines alongside armored vehicles marked 'MANDATORY VACCINE' |
| Tactic | The ad uses extreme fear imagery — paramilitary vaccine enforcement — to conflate opponent Craig Blair with government tyranny over bodily autonomy, targeting deeply anti-mandate sentiment in rural West Virginia. |
Where it ran (delivery by region)
| West Virginia | 80.7% |
| Maryland | 17.4% |
| Virginia | 1.8% |
Who saw it (delivery)
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 25-34 · male | 3.0% |
| 65+ · female | 14.4% |
| 35-44 · female | 3.7% |
| 65+ · male | 15.2% |
| 55-64 · female | 10.4% |
| 45-54 · male | 15.3% |
| 55-64 · male | 18.3% |
| 35-44 · male | 12.3% |
| 45-54 · female | 5.9% |
| 25-34 · female | 0.8% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
