Todd Achilles for Idaho US Inactive
TODD ACHILLES FOR IDAHO
Ad copy
Proud to receive The Idaho Statesman's endorsement in the Democratic primary for State Representative, Seat 16B in Boise and Garden City. Remember to vote on Tuesday, May 21st.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.2/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 53.0 · 0.8 · 57.9 |
| Spend range | USD 300–399 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 36.79 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 4 (2024-05-18 → 2024-05-22) |
| Created | 2024-05-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Todd Achilles |
| Surfaced by | “senate:Todd Achilles” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Idaho Statesman endorsed badge prominently displayed beside the candidate's approachable smile |
| Tactic | Borrowed-credibility tactic leverages a local newspaper endorsement to validate the candidate's legitimacy and drive primary turnout with a specific date reminder. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.2% |
| 35-44 · male | 9.7% |
| 35-44 · unknown | 0.5% |
| 55-64 · female | 8.5% |
| 18-24 · female | 3.2% |
| 25-34 · unknown | 0.5% |
| 18-24 · male | 1.2% |
| 45-54 · male | 6.3% |
| 45-54 · female | 9.7% |
| 45-54 · unknown | 0.3% |
| 25-34 · male | 7.7% |
| 25-34 · female | 15.9% |
| 65+ · female | 11.2% |
| 55-64 · male | 5.3% |
| 65+ · male | 4.6% |
| 35-44 · female | 15.0% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
