Susan Collins US Inactive
COLLINS FOR SENATOR
STAND WITH SUSAN >>
Susan Collins. Fighting for Maine’s seniors.
Ad copy
Sara Gideon’s out-of-state allies falsely attack Susan Collins on Medicare.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.2/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 75.1 · 3.6 · 58.9 |
| Spend range | USD 2,500–2,999 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 32.35 |
| Est. audience size | — |
| Days live | 14 (2019-11-27 → 2019-12-11) |
| Created | 2019-11-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | social security medicare |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | candidate, seniors |
| Symbols | healthcare, none |
| Call to action | donate |
| Standout element | Bold orange 'FALSE' stamp with Washington Post attribution alongside three clown emojis mocking the opponent's ad |
| Tactic | The ad uses a fact-check rebuttal tactic — borrowing Washington Post credibility to discredit an opponent's Medicare attack ad, turning a vulnerability into a fundraising and loyalty-building moment. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 35-44 · female | 6.1% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 6.3% |
| 35-44 · male | 10.2% |
| 25-34 · male | 15.2% |
| 25-34 · female | 7.6% |
| 18-24 · unknown | 0.0% |
| 18-24 · female | 6.1% |
| 18-24 · male | 7.9% |
| 65+ · female | 7.9% |
| 55-64 · female | 7.9% |
| 55-64 · male | 8.1% |
| 65+ · male | 6.4% |
| 45-54 · male | 9.8% |
| 65+ · unknown | 0.1% |
