Susan Collins US Inactive
COLLINS FOR SENATOR
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Susan fights for Maine
Ad copy
Mainers living with diabetes have a champion in the U.S. Senate, Susan Collins: ✅ Founded the Senate Diabetes Caucus ✅ Secured MILLIONS for Diabetes Research ✅ Fighting to Lower the Cost of Insulin
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.3/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 85.0 · 1.7 · 63.9 |
| Spend range | USD 3,500–3,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 16.66 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-06-30 → 2020-07-07) |
| Created | 2020-06-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | family children, seniors |
| Symbols | healthcare, family |
| Call to action | learn more |
| Standout element | Black-and-white style video thumbnail of a mother and young child evoking personal vulnerability around diabetes |
| Tactic | The ad uses a relatable personal story framing — a mother and child presumably affected by diabetes — paired with a bulleted checklist of concrete legislative accomplishments to build trust and position Collins as a proven healthcare champion for Maine families. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 55-64 · male | 12.6% |
| 18-24 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 18-24 · male | 2.3% |
| 55-64 · female | 10.8% |
| 25-34 · female | 4.4% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 1.6% |
| 25-34 · male | 7.4% |
| 65+ · female | 11.8% |
| 35-44 · male | 9.9% |
| 65+ · male | 9.1% |
| 45-54 · male | 13.2% |
| 45-54 · female | 10.0% |
| 35-44 · female | 6.4% |
| 55-64 · unknown | 0.2% |
