Patrick Schmidt for Congress US Inactive
PATRICK SCHMIDT FOR KANSAS
Patrick Schmidt for Kansas’ 2nd District
Patrick Schmidt for Kansas’ 2nd District
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.3/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 73.9 · 11.6 · 61.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 23.33 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 43 (2022-09-27 → 2022-11-09) |
| Created | 2022-09-27 |
| Creative variants | 0 body · 2 headline |
| Platforms | |
| Languages | en |
| Candidate | KS — Patrick Schmidt |
| Surfaced by | “senate:Patrick Schmidt” |
🧠 AI analysis
| Issue | social security medicare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent, seniors |
| Symbols | none |
| Call to action | vote |
| Standout element | Dark, unflattering close-up photo of opponent Jake LaTurner paired with bold red attack text labeling him 'extremist' |
| Tactic | The ad uses fear-based contrast framing to link the opponent to an unpopular past governor (Brownback) and threatens seniors' benefits, driving urgency to vote against LaTurner on Election Day. |
Where it ran (delivery by region)
| Kansas | 96.8% |
| Missouri | 3.0% |
| Oklahoma | 0.1% |
| Nebraska | 0.1% |
Who saw it (delivery)
| 45-54 · unknown | 0.0% |
| 65+ · unknown | 0.6% |
| 65+ · female | 27.5% |
| 45-54 · male | 1.7% |
| 55-64 · female | 19.6% |
| 55-64 · male | 21.3% |
| 65+ · male | 27.5% |
| 55-64 · unknown | 0.4% |
| 45-54 · female | 1.5% |
