Reeves for Congress
Joe Biden's failed policies, supported by Congresswoman Abigail Spanberger, have created skyrocketing inflation that costs the average American family $3,000 per year! Hardworking Americans can't take much more of this. It's time for conservatives to take back Congress! We need strong Republicans in Congress who will stand up to Joe Biden and his radical agenda.
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| Overall score | 20.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 4.4 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | β |
| Days live | 17 (2022-02-28 β 2022-03-17) |
| Created | 2022-02-28 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA β Bryce Reeves |
| Surfaced by | βsenate:Bryce Reevesβ |
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Desaturated and green-tinted side-by-side photos of Biden and Spanberger casting them as villainous adversaries |
| Tactic | Fear-and-anger tactic links a local opponent to an unpopular president via a specific economic cost ($3,000/year) to make the threat feel personal and urgent, then converts outrage into a list-building sign-up. |
| Virginia | 100.0% |
| 18-24 Β· female | 1.1% |
| 35-44 Β· female | 3.2% |
| 25-34 Β· male | 1.1% |
| 25-34 Β· female | 1.8% |
| 45-54 Β· female | 5.0% |
| 45-54 Β· male | 8.9% |
| 65+ Β· unknown | 1.1% |
| 65+ Β· female | 22.7% |
| 55-64 Β· male | 18.8% |
| 65+ Β· male | 24.1% |
| 18-24 Β· male | 1.1% |
| 55-64 Β· female | 9.9% |
| 35-44 Β· male | 1.4% |