πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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State Representative Pamela Stevenson US Inactive

Pamela Stevenson for Kentucky

ad creative

Re-elect Rep Pamela Stevenson HD43

Ad copy

Black women are in short supply in Frankfort. If re-elected Rep Keturah Herron and I will be the only Black women in the General Assembly I am honored to be endorsed by Elect Black Women Political Action Committee

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score27.9/100
Spend / Reach / Long. / Eff.11.9 Β· 43.0 Β· 0.0 Β· 56.8
Spend rangeUSD 100–199
Impressions3,000 – 3,999
CPM (β‰ˆ $/1k impr)USD 42.72
Est. audience size1,001 – 5,000
Days live1 (2022-05-08 β†’ 2022-05-09)
Created2022-05-08
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY β€” Pamela Stevenson
Surfaced byβ€œsenate:Pamela Stevenson”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actionvote
Standout elementBold 'Elect Black Women' PAC endorsement logo paired with candidate's warm smile on dark background creates strong identity-based visual appeal
TacticThe ad leverages identity representation and scarcity framing ('in short supply') to motivate Black women voters through pride and urgency around political representation.

Where it ran (delivery by region)

Kentucky100.0%

Who saw it (delivery)

65+ Β· female 13.5%
18-24 Β· female 4.9%
55-64 Β· female 15.9%
35-44 Β· female 22.1%
25-34 Β· female 26.1%
45-54 Β· female 17.5%

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