FRIENDS OF BRYCE REEVES
Amy Laufer. Way out there on healthcare.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 28.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 43.0 · 0.3 · 56.8 |
| Spend range | USD 100–199 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 42.72 |
| Est. audience size | — |
| Days live | 2 (2019-09-18 → 2019-09-20) |
| Created | 2019-09-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | — |
| Languages | en |
| Candidate | VA — Bryce Reeves |
| Surfaced by | “senate:Bryce Reeves” |
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | psychedelic swirling spiral in hot pink, orange, and purple evoking disorientation and being 'way out there' |
| Tactic | The hypnotic spiral graphic visually literalizes the 'way out there' attack line, equating the opponent's healthcare views with dizzying, extreme radicalism rather than making a policy argument. |
| Virginia | 98.3% |
| New York | 0.3% |
| Florida | 0.1% |
| South Carolina | 0.1% |
| Pennsylvania | 0.1% |
| North Carolina | 0.1% |
| Michigan | 0.1% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 12.7% |
| 18-24 · female | 3.1% |
| 18-24 · male | 3.6% |
| 45-54 · female | 8.6% |
| 25-34 · female | 7.9% |
| 55-64 · female | 9.0% |
| 65+ · male | 6.4% |
| 45-54 · male | 12.2% |
| 65+ · unknown | 0.1% |
| 35-44 · female | 7.7% |
| 25-34 · male | 10.1% |
| 65+ · female | 8.2% |
| 55-64 · male | 10.1% |
| 25-34 · unknown | 0.0% |
| 55-64 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |