📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mark Warner VA US Inactive

FRIENDS OF MARK WARNER

ad creative

Mark Warner Fights For Your Health Care

Ad copy

Senator Mark Warner passed and defended the health care bill that saved the lives of many Virginians -- including Gabrielle. Gabrielle was born with a serious medical condition. When she was denied coverage, Mark Warner fought for her, and he’ll continue to fight so every Virginian has access to health care.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score41.0/100
Spend / Reach / Long. / Eff.38.3 · 68.1 · 0.6 · 57.1
Spend rangeUSD 1,500–1,999
Impressions40,000 – 44,999
CPM (≈ $/1k impr)USD 41.17
Est. audience size100,001 – 500,000
Days live3 (2020-10-21 → 2020-10-24)
Created2020-10-21
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateVA — Mark Warner
Surfaced by“senate:Mark Warner”

🧠 AI analysis

Issuehealthcare
Framingpositive candidate
Message typepersuasion
Emotional appealempathy
Production tiersemi pro
Who picturedmedical
Symbolshealthcare
Call to actionlearn more
Standout elementReal constituent testimonial with name/location chyron giving grassroots authenticity to a healthcare coverage story
TacticSurrogate storytelling tactic uses a relatable constituent with a pre-existing condition to humanize Warner's healthcare record and build empathy-driven credibility without the candidate appearing on screen.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

65+ · unknown 0.0%
65+ · male 2.8%
55-64 · female 8.1%
65+ · female 3.4%
45-54 · unknown 0.2%
18-24 · female 1.7%
55-64 · male 6.9%
25-34 · male 7.4%
35-44 · female 15.6%
25-34 · unknown 0.1%
45-54 · male 12.3%
45-54 · female 19.5%
55-64 · unknown 0.1%
25-34 · female 11.1%
35-44 · male 9.4%
18-24 · male 1.0%
35-44 · unknown 0.2%
18-24 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 54d live
Amy McGrath
KY — Amy Mcgrath 27d live
Amy McGrath
KY — Amy Mcgrath 12d live
Amy McGrath
KY — Amy Mcgrath 12d live
Amy McGrath
KY — Amy Mcgrath 12d live
Roy Cooper
NC — Roy Cooper 33d live
Susan Collins
ME — Susan Collins 23d live
Jon Ossoff
GA — Jon Ossoff 11d live