TEAM GRAHAM, INC.
Chip in $20.20!
The liberal mob hates my guts because I stood up during the Supreme Court confirmation fights for Brett Kavanaugh and now Amy Coney Barrett. My opponent is raising millions. I need your help to fight back. We're in a fight for the heart and soul of this country. Please donate $5, $10, or even $25 if you can!
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| Overall score | 56.8/100 |
| Spend / Reach / Long. / Eff. | 59.4 Β· 100.0 Β· 1.9 Β· 66.0 |
| Spend range | USD 10,000β14,999 |
| Impressions | 1,000,000 β 0 |
| CPM (β $/1k impr) | USD 12.5 |
| Est. audience size | β |
| Days live | 8 (2020-10-26 β 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | candid confrontation subtitle pitting protester quote against Graham's defiant retort |
| Tactic | Classic grievance fundraising tactic β casting the candidate as a fearless warrior against a 'liberal mob' to convert political anger into small-dollar donations. |
| Texas | 9.7% |
| Florida | 7.3% |
| California | 6.8% |
| New York | 4.5% |
| Ohio | 4.4% |
| Pennsylvania | 4.3% |
| Georgia | 3.4% |
| 45-54 Β· unknown | 0.2% |
| 65+ Β· unknown | 0.2% |
| 65+ Β· female | 10.7% |
| 35-44 Β· male | 7.1% |
| 45-54 Β· female | 12.9% |
| 55-64 Β· female | 16.2% |
| 65+ Β· male | 9.9% |
| 35-44 Β· female | 3.7% |
| 45-54 Β· male | 20.0% |
| 55-64 Β· male | 18.8% |
| 35-44 Β· unknown | 0.1% |
| 55-64 Β· unknown | 0.3% |