Brian Bengs for South Dakota US Inactive
Brian Bengs for South Dakota
Brian's Pledge to SD
Independent For U.S. Senate
Ad copy
Vote Lt. Colonel (Ret.) Brian Bengs. Brian Bengs is running for U.S. Senate to clean up Washington, not cash in on it. Independent. Veteran. South Dakota. Learn what Brian stands for 👇
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 42.3/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 68.1 · 13.8 · 75.5 |
| Spend range | USD 100–199 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 3.52 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 51 (2026-04-10 → 2026-05-31) |
| Created | 2026-04-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate pointing directly at viewer in wide-brim hat against bold purple background with anti-establishment slogans |
| Tactic | The ad leverages populist anti-establishment anger by combining a relatable everyman visual with punchy triple-negative rhetoric to position an independent veteran as the antidote to Washington corruption. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 18-24 · female | 12.4% |
| 45-54 · male | 7.3% |
| 65+ · male | 6.7% |
| 65+ · female | 3.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.1% |
| 55-64 · female | 3.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.1% |
| 18-24 · male | 25.6% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 8.5% |
| 35-44 · female | 2.4% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 15.4% |
| 25-34 · female | 4.6% |
| 18-24 · unknown | 0.6% |
| 65+ · unknown | 0.1% |
