📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Bill Cassidy US Inactive

Bill Cassidy for US Senate

ad creative

Bill Cassidy: Delivering for Louisiana duck hunters

Whether it’s duck hunting at sunrise or casting a line in the afternoon, Louisianans know how important the outdoors are to our way of life. This funding allows folks to keep enjoying while boosting local economies in North Louisiana.

Ad copy

Calling the shots: Senator Bill Cassidy and President Donald J. Trump delivering for Louisiana’s sportsmen and duck hunters. Learn more:

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score46.5/100
Spend / Reach / Long. / Eff.25.8 · 78.0 · 9.4 · 73.0
Spend rangeUSD 500–599
Impressions100,000 – 124,999
CPM (≈ $/1k impr)USD 4.88
Est. audience size10,001 – 50,000
Days live35 (2025-12-04 → 2026-01-08)
Created2025-12-04
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateLA — Bill Cassidy
Surfaced by“senate:Bill Cassidy”

🧠 AI analysis

Issueagriculture rural
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tierprofessional
Who picturedcandidate
Symbolsfarm rural, guns 2a
Call to actionlearn more
Standout elementBold '$50 million' dollar figure overlaid on a duck-hunting marsh scene with birds in flight, visually anchoring the fiscal accomplishment to the sporting lifestyle
TacticThe ad leverages a concrete dollar deliverable tied directly to a culturally resonant Louisiana identity (duck hunting), using Trump alignment as credibility booster to persuade rural sportsmen that Cassidy is an effective advocate for their way of life.

Where it ran (delivery by region)

Louisiana100.0%

Who saw it (delivery)

18-24 · female 2.0%
45-54 · male 14.5%
65+ · male 1.7%
65+ · female 2.7%
55-64 · unknown 0.1%
55-64 · male 4.7%
55-64 · female 8.2%
45-54 · unknown 0.2%
45-54 · female 19.1%
18-24 · male 1.3%
35-44 · unknown 0.3%
35-44 · male 15.0%
35-44 · female 18.0%
25-34 · unknown 0.1%
25-34 · male 5.6%
25-34 · female 6.5%
18-24 · unknown 0.1%
65+ · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 37d live
Rep. Harriet Hageman
WY — Harriet Hageman 32d live
Sherrod Brown
OH — Sherrod Brown 39d live
Jeff Merkley
OR — Jeff Merkley 25d live
Sherrod Brown
OH — Sherrod Brown 40d live
Dan Osborn for Senate
NE — Dan Osborn 21d live
Jeff Merkley
OR — Jeff Merkley 25d live
Jeff Merkley
OR — Jeff Merkley 25d live