Jeff Merkley US Inactive
JEFF MERKLEY FOR OREGON
Martin’s Story
Ad copy
Farmers like Martin need to know their farms will be there for the next generation, and Jeff Merkley is here to help.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 51.7/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 87.0 · 6.6 · 62.5 |
| Spend range | USD 5,000–5,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 25 (2020-10-08 → 2020-11-02) |
| Created | 2020-10-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR — Jeff Merkley |
| Surfaced by | “senate:Jeff Merkley” |
🧠 AI analysis
| Issue | agriculture rural |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | Green John Deere tractor adorned with campaign signs including 'Food Grows Where Water Flows' — a powerful rural identity anchor |
| Tactic | Uses a real farmer's personal testimony ('Martin's Story') to humanize Merkley's support for agricultural communities, leveraging economic hardship empathy to build trust with rural Oregon voters. |
Where it ran (delivery by region)
| Oregon | 100.0% |
| California | 0.0% |
Who saw it (delivery)
| 25-34 · unknown | 0.1% |
| 45-54 · male | 1.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · female | 20.3% |
| 25-34 · male | 18.9% |
| 18-24 · female | 10.4% |
| 25-34 · female | 27.0% |
| 35-44 · male | 13.0% |
| 45-54 · female | 1.7% |
| 18-24 · male | 7.3% |
| 18-24 · unknown | 0.1% |
| 45-54 · unknown | 0.0% |
