Jeff Merkley US Inactive
JEFF MERKLEY FOR OREGON
Drought Relief
Ad copy
When farmers like Luther needed drought relief, Jeff Merkley was listening. He’s delivered $10 million in funding so far.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.4/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 83.1 · 6.6 · 64.8 |
| Spend range | USD 2,500–2,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 14.66 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 25 (2020-10-08 → 2020-11-02) |
| Created | 2020-10-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR — Jeff Merkley |
| Surfaced by | “senate:Jeff Merkley” |
🧠 AI analysis
| Issue | agriculture rural |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate, workers labor, seniors |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | Candidate shown in intimate one-on-one conversation with an elderly farmer, humanizing the policy impact |
| Tactic | The ad uses a real constituent testimonial and specific dollar figure ($10 million) to ground an abstract policy win in personal, relatable terms, reinforcing Merkley as a responsive, results-driven representative for rural Oregon. |
Where it ran (delivery by region)
| Oregon | 100.0% |
| California | 0.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 1.4% |
| 35-44 · female | 18.0% |
| 18-24 · female | 10.2% |
| 35-44 · male | 11.9% |
| 25-34 · male | 22.2% |
| 25-34 · female | 25.6% |
| 18-24 · male | 9.4% |
| 45-54 · male | 0.9% |
| 18-24 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
