JEFF MERKLEY FOR OREGON
Oregon farms are among the best in the world. It’s Jeff Merkley’s responsibility to ensure they’re able to stay that way.
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| Overall score | 54.5/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 92.5 · 6.6 · 62.5 |
| Spend range | USD 9,000–9,999 |
| Impressions | 450,000 – 499,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 25 (2020-10-08 → 2020-11-02) |
| Created | 2020-10-07 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR — Jeff Merkley |
| Surfaced by | “senate:Jeff Merkley” |
| Issue | agriculture rural |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | Green John Deere tractor displaying a 'Food Grows Where Water Flows' banner as the central visual anchor |
| Tactic | The ad uses a relatable agricultural symbol — the iconic green tractor — to build trust with Oregon's farming community while framing Merkley as their protector and champion. |
| Oregon | 100.0% |
| Washington | 0.0% |
| Florida | 0.0% |
| 45-54 · unknown | 0.0% |
| 25-34 · female | 26.3% |
| 25-34 · male | 21.0% |
| 45-54 · female | 1.5% |
| 18-24 · male | 8.5% |
| 35-44 · male | 12.7% |
| 35-44 · female | 17.9% |
| 18-24 · unknown | 0.1% |
| 18-24 · female | 10.7% |
| 45-54 · male | 1.0% |
| 25-34 · unknown | 0.2% |
| 35-44 · unknown | 0.1% |