📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Chris Coons US Inactive

CHRIS COONS FOR DELAWARE

ad creative

Sign on now

Sign on in support of voting by mail.

Ad copy

Senator Chris Coons is fighting to expand no-excuse vote by mail, early voting, and online voter registration so that no one will have to risk their lives, or the lives of others, to exercise their constitutional right to vote. If you support voting by mail, then sign your name now >> https://bit.ly/2zro4HD

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score42.9/100
Spend / Reach / Long. / Eff.29.2 · 70.7 · 6.1 · 65.4
Spend rangeUSD 700–799
Impressions50,000 – 59,999
CPM (≈ $/1k impr)USD 13.63
Est. audience size5,001 – 10,000
Days live23 (2020-05-10 → 2020-06-02)
Created2020-05-10
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateDE — Chris Coons
Surfaced by“senate:Chris Coons”

🧠 AI analysis

Issuedemocracy elections
Framingissue advocacy
Message typelist building survey
Emotional appealurgency
Production tierprofessional
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementBold red graphic burst with oversized 'I SUPPORT VOTING BY MAIL!' text emerging from a stylized mailbox illustration
TacticThe list-building petition tactic lowers the commitment threshold by asking for a simple name sign-on, converting issue agreement into a captured lead while reinforcing the candidate's voting-rights champion positioning.

Where it ran (delivery by region)

Delaware100.0%

Who saw it (delivery)

25-34 · unknown 0.1%
55-64 · female 20.3%
18-24 · female 0.7%
25-34 · female 2.8%
65+ · unknown 0.4%
35-44 · male 2.3%
45-54 · male 3.7%
18-24 · male 0.3%
35-44 · female 4.3%
55-64 · unknown 0.3%
55-64 · male 8.0%
45-54 · female 8.1%
65+ · female 32.6%
65+ · male 14.7%
25-34 · male 1.1%
18-24 · unknown 0.0%
45-54 · unknown 0.1%
35-44 · unknown 0.0%

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