Amy McGrath US Inactive
AMY MCGRATH FOR SENATE, INC.
Ditch Mitch
Vote for Amy McGrath
Ad copy
If you don’t have internet access during a pandemic, you’re being left behind. Mitch McConnell has done nothing to help.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 57.1/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 100.0 · 2.8 · 66.0 |
| Spend range | USD 10,000–14,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 12.5 |
| Est. audience size | — |
| Days live | 11 (2020-09-21 → 2020-10-02) |
| Created | 2020-09-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
🧠 AI analysis
| Issue | other |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Platform-removed content notice replacing the actual ad creative, revealing a compliance failure |
| Tactic | The ad uses a populist 'Ditch Mitch' slogan to tie McConnell to pandemic-era digital inequality, but the creative was pulled for missing a proper disclaimer, undermining its reach and credibility. |
Where it ran (delivery by region)
| Kentucky | 100.0% |
| Indiana | 0.0% |
| Ohio | 0.0% |
| Alabama | 0.0% |
| Montana | 0.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 35-44 · male | 9.4% |
| 45-54 · male | 5.3% |
| 65+ · female | 2.4% |
| 45-54 · female | 6.0% |
| 25-34 · female | 18.2% |
| 25-34 · male | 16.5% |
| 55-64 · male | 3.0% |
| 18-24 · male | 9.3% |
| 55-64 · unknown | 0.0% |
| 18-24 · unknown | 0.1% |
| 18-24 · female | 13.5% |
| 55-64 · female | 4.0% |
| 65+ · male | 1.5% |
| 35-44 · female | 10.3% |
| 25-34 · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.0% |
