JEFF MERKLEY FOR OREGON
From health care to climate change to Wall Street reform, Senators Jeff Merkley and Bernie Sanders are taking on powerful special interests. Chip in now and join our campaign!
Great news! I am co-sponsoring Sen. Bernie Sanders’ Medicare for All bill. We can make health care simpler and more affordable. Chip in $5 right now to build the movement!
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| Overall score | 52.7/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 83.1 · 20.4 · 66.3 |
| Spend range | USD 2,000–2,499 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 12.0 |
| Est. audience size | — |
| Days live | 75 (2020-08-18 → 2020-11-01) |
| Created | 2020-08-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR — Jeff Merkley |
| Surfaced by | “senate:Jeff Merkley” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | seniors |
| Symbols | none |
| Call to action | donate |
| Standout element | Bernie Sanders delivering a glowing endorsement quote paired with a bold yellow 'CHIP IN NOW' button |
| Tactic | Leverages Bernie Sanders' credibility and star power as a surrogate to validate Merkley on healthcare and drive small-dollar fundraising via movement-building framing. |
| California | 16.8% |
| Oregon | 16.2% |
| Washington | 6.2% |
| New York | 5.4% |
| Florida | 4.2% |
| Texas | 4.0% |
| Illinois | 2.7% |
| 55-64 · unknown | 0.5% |
| 45-54 · unknown | 0.3% |
| 35-44 · unknown | 0.2% |
| 55-64 · male | 9.8% |
| 45-54 · female | 9.2% |
| 55-64 · female | 17.9% |
| 45-54 · male | 6.4% |
| 65+ · male | 16.0% |
| 65+ · female | 32.7% |
| 35-44 · female | 3.7% |
| 65+ · unknown | 0.7% |
| 35-44 · male | 2.7% |