πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Civil Miller-Watkins US Inactive

Friends of Civil Miller-Watkins, Bethany Miller, Treasurer

⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

Ad copy

2 Days LEFT October 5, 2020. Last day to register to vote. Early Vote October 14 to October 29. Be certain to go all the way down the ballot. www.civil4tn.com

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score23.3/100
Spend / Reach / Long. / Eff.0.0 Β· 34.4 Β· 0.0 Β· 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (β‰ˆ $/1k impr)USD 33.01
Est. audience size10,001 – 50,000
Days live1 (2020-10-03 β†’ 2020-10-03)
Created2020-10-02
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateTN β€” Civil Miller-Watkins
Surfaced byβ€œsenate:Civil Miller-Watkins”

🧠 AI analysis

Issuedemocracy elections
Framinginformational
Message typegotv mobilization
Emotional appealurgency
Production tierdiy amateur
Who picturednone
Symbolsnone
Call to actionvote
Standout elementFacebook content-removed placeholder obscuring the actual ad creative, revealing only the disclaimer metadata
TacticUrgency-driven GOTV mobilization leveraging a hard deadline ('2 Days LEFT') to prompt immediate voter registration action, though the ad's content was removed by Facebook for disclaimer non-compliance, limiting its reach.

Where it ran (delivery by region)

Tennessee96.5%
Mississippi3.5%

Who saw it (delivery)

18-24 Β· female 15.2%
35-44 Β· male 13.2%
25-34 Β· male 20.3%
35-44 Β· female 17.8%
25-34 Β· female 18.9%
18-24 Β· male 14.3%
35-44 Β· unknown 0.2%
18-24 Β· unknown 0.1%

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