πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Civil Miller-Watkins US Inactive

Friends of Civil Miller-Watkins, Bethany Miller, Treasurer

ad creative

Ad copy

www.civil4tn.com 1 Day Left October 5, 2020. Last day to register to vote. Early Vote October 14 to October 29. Be certain to go all the way down the ballot. You will be voting for your life. GET SomeBODY ELSE to REGISTER!! www.civil4tn.com #TogetherWeWill #everydaypeopleeveryday

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score23.3/100
Spend / Reach / Long. / Eff.0.0 Β· 34.4 Β· 0.0 Β· 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (β‰ˆ $/1k impr)USD 33.01
Est. audience size10,001 – 50,000
Days live1 (2020-10-03 β†’ 2020-10-04)
Created2020-10-02
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateTN β€” Civil Miller-Watkins
Surfaced byβ€œsenate:Civil Miller-Watkins”

🧠 AI analysis

Issuedemocracy elections
Framinginformational
Message typegotv mobilization
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionvote
Standout elementAd removed by Facebook for policy violation β€” only meta-frame visible
TacticUrgency-driven GOTV mobilization using deadline pressure and peer-to-peer outreach language ('GET SomeBODY ELSE to REGISTER') to drive last-minute voter registration and turnout, though the ad was pulled by the platform for a disclaimer violation.

Where it ran (delivery by region)

Tennessee96.4%
Mississippi3.6%

Who saw it (delivery)

18-24 Β· male 13.5%
35-44 Β· female 17.4%
35-44 Β· unknown 0.1%
25-34 Β· male 14.2%
18-24 Β· female 22.2%
25-34 Β· female 26.5%
35-44 Β· male 5.9%
18-24 Β· unknown 0.2%

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