📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jeff Merkley US Inactive

JEFF MERKLEY FOR OREGON

ad creative

Sign the petition: Abolish the Electoral College

The person who wins the most votes should win an election. Period. This is especially critical for our nation's commander-in-chief. No president, Democratic or Republican, ....

Ad copy

No President, Democratic or Republican, should ever be sworn into office after losing a popular vote. That's why I've introduced a constitutional amendment to abolish the electoral college once and for all. Sign my petition. Tell Congress to get this done.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score58.0/100
Spend / Reach / Long. / Eff.50.6 · 97.1 · 14.3 · 70.0
Spend rangeUSD 5,000–5,999
Impressions700,000 – 799,999
CPM (≈ $/1k impr)USD 7.33
Est. audience size
Days live53 (2020-09-09 → 2020-11-01)
Created2020-09-09
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOR — Jeff Merkley
Surfaced by“senate:Jeff Merkley”

🧠 AI analysis

Issuedemocracy elections
Framingissue advocacy
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementbold blue 'SIGN THE PETITION' button anchoring a stark, text-driven graphic
TacticClassic list-building petition tactic that uses a cross-partisan framing ('Democratic or Republican') to maximize appeal and capture supporter emails while advancing a signature progressive electoral reform issue.

Where it ran (delivery by region)

Oregon100.0%
Virginia0.0%
Maryland0.0%
New York0.0%
Tennessee0.0%
Washington0.0%
Alabama0.0%

Who saw it (delivery)

65+ · unknown 0.3%
65+ · male 5.6%
45-54 · unknown 0.3%
55-64 · unknown 0.2%
25-34 · unknown 0.7%
45-54 · male 7.7%
45-54 · female 10.7%
18-24 · male 1.5%
65+ · female 9.9%
35-44 · unknown 0.5%
35-44 · female 14.6%
55-64 · female 9.7%
25-34 · female 11.7%
25-34 · male 7.3%
35-44 · male 10.0%
55-64 · male 5.6%
18-24 · female 3.3%
18-24 · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live
James Talarico
TX — James Talarico 32d live