COTTON FOR SENATE, INC.
Putting Arkansans First.
I’m fighting back against big drug companies who are making BIG profits at your expense. We need more innovation, more competition, more generics, and better choices. Will you join me as I continue to fight on behalf of Arkansans?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 45.9/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 76.3 · 3.3 · 57.4 |
| Spend range | USD 3,500–3,999 |
| Impressions | 90,000 – 99,999 |
| CPM (≈ $/1k impr) | USD 39.47 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 13 (2020-10-21 → 2020-11-03) |
| Created | 2020-10-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate in casual shirt in a home setting conveying everyman authenticity |
| Tactic | Populist framing positions Cotton as a champion fighting corporate greed on behalf of ordinary Arkansans, using the 'fighting back' narrative to drive donations via WinRed. |
| Arkansas | 100.0% |
| 55-64 · unknown | 0.0% |
| 35-44 · female | 14.6% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · male | 1.5% |
| 45-54 · male | 5.4% |
| 65+ · female | 3.7% |
| 35-44 · male | 9.4% |
| 25-34 · female | 20.5% |
| 65+ · unknown | 0.0% |
| 25-34 · male | 14.5% |
| 18-24 · female | 7.4% |
| 45-54 · female | 9.1% |
| 55-64 · female | 6.4% |
| 18-24 · male | 4.5% |
| 25-34 · unknown | 0.1% |
| 55-64 · male | 2.6% |
| 18-24 · unknown | 0.0% |