John Deaton for Senate Inc.
I need your help to retire Elizabeth Warren. Chip in any amount before June 30th.
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| Overall score | 28.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 43.0 · 2.8 · 56.8 |
| Spend range | USD 100–199 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 42.72 |
| Est. audience size | 100 – 1,000 |
| Days live | 11 (2024-06-20 → 2024-07-01) |
| Created | 2024-06-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | donate |
| Standout element | Bold red 'JUNE 30TH DEADLINE' banner creating hard urgency at bottom of frame |
| Tactic | Classic end-of-quarter fundraising urgency tactic pairing a direct-to-camera candidate appeal with a hard deadline to drive immediate donations against a named opponent. |
| Massachusetts | 100.0% |
| 65+ · unknown | 0.4% |
| 18-24 · female | 2.0% |
| 25-34 · female | 3.6% |
| 35-44 · male | 9.0% |
| 25-34 · male | 7.9% |
| 45-54 · male | 10.0% |
| 45-54 · female | 4.9% |
| 55-64 · male | 16.0% |
| 65+ · male | 14.4% |
| 55-64 · female | 8.8% |
| 65+ · female | 13.8% |
| 18-24 · male | 3.7% |
| 35-44 · female | 4.8% |
| 55-64 · unknown | 0.4% |
| 35-44 · unknown | 0.3% |