TEAM GRAHAM, INC.
Chip in $20.20!
The liberal mob hates my guts because I stood up during the Supreme Court confirmation fights for Brett Kavanaugh and now Amy Coney Barrett. My opponent is raising millions. I need your help to fight back. We're in a fight for the heart and soul of this country. Please donate $5, $10, or even $25 if you can!
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| Overall score | 57.5/100 |
| Spend / Reach / Long. / Eff. | 71.2 · 100.0 · 0.8 · 57.8 |
| Spend range | USD 35,000–39,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 37.5 |
| Est. audience size | — |
| Days live | 4 (2020-10-26 → 2020-10-30) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | candid confrontation subtitle pitting protester quote against Graham's defiant retort |
| Tactic | Classic grievance fundraising tactic — casting the candidate as a fearless warrior against a 'liberal mob' to convert political anger into small-dollar donations. |
| Texas | 9.6% |
| California | 8.3% |
| Florida | 7.5% |
| Pennsylvania | 4.5% |
| Ohio | 4.1% |
| New York | 3.9% |
| Georgia | 3.6% |
| 55-64 · unknown | 0.2% |
| 45-54 · male | 16.4% |
| 25-34 · unknown | 0.1% |
| 65+ · male | 6.4% |
| 55-64 · male | 13.1% |
| 65+ · female | 8.1% |
| 35-44 · male | 13.4% |
| 55-64 · female | 12.3% |
| 18-24 · male | 1.2% |
| 65+ · unknown | 0.2% |
| 35-44 · female | 6.7% |
| 45-54 · female | 11.4% |
| 25-34 · female | 2.4% |
| 25-34 · male | 7.3% |
| 45-54 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 18-24 · female | 0.4% |
| 18-24 · unknown | 0.0% |