Lindsey Graham US Inactive
TEAM GRAHAM, INC.
Ad copy
🚨🚨 Voter Alert 🚨🚨 Liberal Democrat Jaime Harrison said he would, “never, never, never lie to you,” but he has already broken that promise.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 55.2/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 95.7 · 1.9 · 60.3 |
| Spend range | USD 15,000–19,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 26.92 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 8 (2020-10-26 → 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | none |
| Standout element | Dark vignette framing around opponent with name superimposed, casting an ominous shadow over his image |
| Tactic | The ad weaponizes Harrison's own pledge of honesty against him, using a direct quote to frame him as a liar and undermine his core character argument. |
Where it ran (delivery by region)
| South Carolina | 89.9% |
| North Carolina | 1.6% |
| Kentucky | 0.9% |
| Georgia | 0.6% |
| Texas | 0.5% |
| Indiana | 0.5% |
| Missouri | 0.5% |
Who saw it (delivery)
| 25-34 · female | 5.7% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 1.6% |
| 65+ · unknown | 0.1% |
| 18-24 · male | 1.7% |
| 25-34 · male | 5.1% |
| 35-44 · female | 9.2% |
| 45-54 · male | 10.2% |
| 65+ · male | 10.2% |
| 35-44 · male | 7.0% |
| 65+ · female | 15.7% |
| 55-64 · female | 12.8% |
| 45-54 · female | 11.4% |
| 55-64 · male | 9.0% |
| 18-24 · unknown | 0.0% |
