SHAHEEN FOR SENATE
Jeanne Shaheen is making a difference for New Hampshire. She helped lead a bipartisan team of Senators to help small businesses survive the COVID-19 crisis, and she’s fighting for New Hampshire’s veterans, making sure they can get healthcare outside the VA and closer to home. She puts people first.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 44.2/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 73.9 · 1.1 · 56.7 |
| Spend range | USD 3,000–3,499 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 43.33 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 5 (2020-10-29 → 2020-11-03) |
| Created | 2020-10-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate in bright teal blazer standing confidently before a fire station with bold white name overlay |
| Tactic | The ad builds personal trust through a warm outdoor setting and bipartisan framing, using a concrete policy achievement—10x opioid funding—to translate likability into issue credibility. |
| New Hampshire | 100.0% |
| 65+ · unknown | 0.1% |
| 55-64 · female | 7.6% |
| 55-64 · male | 4.7% |
| 45-54 · female | 10.7% |
| 65+ · male | 2.6% |
| 45-54 · male | 6.7% |
| 35-44 · female | 13.6% |
| 25-34 · female | 15.9% |
| 65+ · female | 4.0% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 9.0% |
| 25-34 · male | 12.2% |
| 18-24 · male | 5.3% |
| 18-24 · female | 6.9% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 18-24 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |