HICKENLOOPER FOR COLORADO
WATCH OUR NEW AD to learn who Cory Gardner is really fighting for. HINT: It’s not unemployed Coloradans.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 54.1/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 92.5 · 3.0 · 57.9 |
| Spend range | USD 15,000–19,999 |
| Impressions | 450,000 – 499,999 |
| CPM (≈ $/1k impr) | USD 36.84 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 12 (2020-09-23 → 2020-10-05) |
| Created | 2020-09-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | energy environment |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | diverse crowd |
| Symbols | none |
| Call to action | learn more |
| Standout element | Black woman spokesperson surrounded by towering stacks of books implying the scale of what Gardner is giving away |
| Tactic | The ad uses a surrogate spokesperson and a teaser 'hint' tactic to build curiosity and drive video views, framing Gardner as beholden to oil and gas interests rather than unemployed constituents. |
| Colorado | 100.0% |
| 65+ · unknown | 0.1% |
| 65+ · female | 6.5% |
| 25-34 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 65+ · male | 3.9% |
| 35-44 · male | 11.7% |
| 45-54 · female | 10.1% |
| 45-54 · male | 7.3% |
| 55-64 · male | 4.5% |
| 35-44 · unknown | 0.2% |
| 25-34 · female | 11.4% |
| 18-24 · female | 4.5% |
| 55-64 · female | 7.4% |
| 25-34 · male | 12.4% |
| 35-44 · female | 14.8% |
| 18-24 · male | 4.8% |
| 55-64 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |