Chuck Morse for NH US Inactive
Chuck Morse for NH
Ad copy
Kelly Ayotte voted against school choice! Your zip code shouldn’t determine your school. We need a Governor who champions school choice, and based on her own record, we can’t trust Kelly Ayotte. Read more here: https://rb.gy/nshe22 #NHGov #NHPolitics
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 53.0 · 0.8 · 64.3 |
| Spend range | USD 100–199 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 15.74 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 4 (2024-08-12 → 2024-08-16) |
| Created | 2024-08-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chuck Morse |
| Surfaced by | “senate:Chuck Morse” |
🧠 AI analysis
| Issue | education |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | ransom-note style cutout letters spelling MISSING with a magnifying glass over a distressed child photo |
| Tactic | The ad deploys a 'missing fact' frame with ransom-note typography to suggest Kelly Ayotte is hiding her anti-school-choice record, exploiting fear and distrust to undermine opponent credibility. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 55-64 · male | 14.9% |
| 35-44 · male | 3.6% |
| 35-44 · female | 2.9% |
| 45-54 · female | 5.3% |
| 25-34 · female | 1.2% |
| 65+ · male | 22.6% |
| 55-64 · female | 13.8% |
| 45-54 · male | 7.8% |
| 25-34 · unknown | 0.0% |
| 65+ · female | 24.3% |
| 18-24 · male | 0.5% |
| 25-34 · male | 1.9% |
| 65+ · unknown | 0.3% |
| 18-24 · female | 0.3% |
| 55-64 · unknown | 0.3% |
| 35-44 · unknown | 0.1% |
