πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Dr. Roger Marshall US Inactive

NRSC

ad creative

RESPOND NOW >>>

RESPONSE REQUESTED

Ad copy

🟒 π˜Όπ™‰π™Žπ™’π™€π™ π™‰π™Šπ™’ Would you join President Trump’s Social Media? Respond NOW!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score40.3/100
Spend / Reach / Long. / Eff.23.7 Β· 68.1 Β· 2.2 Β· 67.3
Spend rangeUSD 400–499
Impressions40,000 – 44,999
CPM (β‰ˆ $/1k impr)USD 10.58
Est. audience sizeβ€”
Days live9 (2022-01-03 β†’ 2022-01-12)
Created2022-01-03
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateKS β€” Roger Marshall
Surfaced byβ€œsenate:KS β€” Roger Marshall”

🧠 AI analysis

Issuedemocracy elections
Framinginformational
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturedopponent
Symbolsus flag
Call to actionsurvey poll
Standout elementTrump on the phone in the Oval Office paired with bold red-and-navy urgent call-to-action bars
TacticClassic list-building tactic using Trump nostalgia and urgency triggers to harvest email/contact data for the NRSC and Hagerty campaign.

Where it ran (delivery by region)

Florida8.2%
Texas6.3%
New York5.5%
California5.5%
Ohio4.6%
Pennsylvania4.3%
Michigan4.2%

Who saw it (delivery)

18-24 Β· unknown 0.0%
35-44 Β· male 7.3%
25-34 Β· unknown 0.1%
25-34 Β· male 2.8%
45-54 Β· female 3.1%
55-64 Β· male 24.2%
45-54 Β· male 15.3%
18-24 Β· male 0.7%
65+ Β· male 25.2%
55-64 Β· unknown 0.3%
65+ Β· female 11.0%
55-64 Β· female 7.6%
18-24 Β· female 0.2%
35-44 Β· unknown 0.1%
35-44 Β· female 1.2%
25-34 Β· female 0.5%
65+ Β· unknown 0.4%
45-54 Β· unknown 0.2%

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