Ben Ray Luján US Inactive
PEOPLE FOR BEN
🚨BEFORE MIDNIGHT >>
Rush $15 to DEFEAT McConnell’s Republican Senate >>
Ad copy
I’ll be blunt: If we lose my race, Democrats will have no chance to win back the Senate. That’s why Donald Trump just put my state on his target list to flip. Will you rush $15 to help me HOLD this critical seat?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.1/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 73.9 · 16.8 · 56.7 |
| Spend range | USD 3,000–3,499 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 43.33 |
| Est. audience size | — |
| Days live | 62 (2020-03-30 → 2020-05-31) |
| Created | 2020-03-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | informational |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content-removed placeholder screen replacing the actual ad creative |
| Tactic | Deadline urgency ('before midnight') and Senate-stakes framing ('no chance to win back') drive high-pressure small-dollar donations by making the race feel personally decisive for the entire Democratic majority. |
Where it ran (delivery by region)
| California | 15.3% |
| New York | 6.9% |
| Florida | 6.5% |
| Texas | 5.4% |
| Washington | 4.6% |
| Illinois | 3.5% |
| Arizona | 3.3% |
Who saw it (delivery)
| 65+ · female | 39.5% |
| 65+ · unknown | 0.7% |
| 65+ · male | 17.4% |
| 55-64 · female | 19.9% |
| 45-54 · female | 5.7% |
| 45-54 · male | 3.6% |
| 55-64 · male | 9.0% |
| 35-44 · female | 2.1% |
| 35-44 · male | 1.6% |
| 55-64 · unknown | 0.3% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
