AMY MCGRATH FOR SENATE, INC.
Kentucky needs a champion.
Mitch is one of the most entrenched politicians in Washington, but Kentuckians are getting left behind every single time.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 57.2/100 |
| Spend / Reach / Long. / Eff. | 59.4 Β· 100.0 Β· 3.3 Β· 66.0 |
| Spend range | USD 10,000β14,999 |
| Impressions | 1,000,000 β 0 |
| CPM (β $/1k impr) | USD 12.5 |
| Est. audience size | β |
| Days live | 13 (2020-08-20 β 2020-09-02) |
| Created | 2020-08-19 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY β Amy Mcgrath |
| Surfaced by | βsenate:Amy Mcgrathβ |
| Issue | other |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Facebook content-removed notice replacing actual ad creative |
| Tactic | The ad copy attacks Mitch McConnell as an entrenched Washington insider who fails Kentuckians, using populist contrast framing to motivate anti-establishment voters, though the creative itself is unavailable due to a policy disclaimer violation. |
| Kentucky | 100.0% |
| Ohio | 0.0% |
| Illinois | 0.0% |
| 35-44 Β· unknown | 0.1% |
| 35-44 Β· female | 8.7% |
| 18-24 Β· male | 14.4% |
| 18-24 Β· female | 18.7% |
| 25-34 Β· male | 24.0% |
| 25-34 Β· female | 24.8% |
| 25-34 Β· unknown | 0.2% |
| 35-44 Β· male | 8.8% |
| 18-24 Β· unknown | 0.2% |