TATE FOR MICHIGAN
Chip in to help Joe Tate keep Michigan's open Senate seat BLUE!
I’m Joe Tate, a Democrat running to be Michigan’s next Senator. From my time playing football and serving two tours in Afghanistan as a Marine Corps Officer, I know you need a team behind you to be successful. Right now, Michigan needs a leader in D.C. to push back against Trump’s policies and ensure that all Michiganders have an opportunity to succeed, but I need your help to get there. Will you chip in today to join our team?
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| Overall score | 25.6/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 34.4 · 5.5 · 50.5 |
| Spend range | USD 100–199 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 99.7 |
| Est. audience size | — |
| Days live | 21 (2025-06-25 → 2025-07-16) |
| Created | 2025-06-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Joe Tate |
| Surfaced by | “senate:Joe Tate” |
| Issue | foreign policy defense |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | donate |
| Standout element | Candidate in full combat gear in Afghanistan as the hero image, establishing military credibility |
| Tactic | Bio-credentialing tactic leverages two-tour Marine combat veteran identity to earn trust before making the fundraising ask, framing the donation as joining a winning team. |
| Michigan | 18.3% |
| California | 11.9% |
| New York | 7.1% |
| Texas | 4.1% |
| Florida | 4.1% |
| Virginia | 3.7% |
| Massachusetts | 3.7% |
| 18-24 · female | 0.4% |
| 45-54 · male | 3.8% |
| 65+ · male | 31.6% |
| 65+ · female | 31.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 10.6% |
| 55-64 · female | 10.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.7% |
| 18-24 · male | 0.5% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.2% |
| 35-44 · female | 2.7% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.8% |
| 25-34 · female | 1.0% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.9% |