Susan Collins US Inactive
COLLINS FOR SENATOR
Susan PROTECTS care for Mainers
Collins for Senator
Ad copy
Susan Collins is a steadfast champion of the nearly 600,000 Mainers who live with one or more pre-existing conditions. As Brian Denger says, “Susan Collins protects our care and gives us hope.”
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.6/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 85.0 · 2.5 · 62.9 |
| Spend range | USD 4,000–4,499 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 18.89 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 10 (2020-09-04 → 2020-09-14) |
| Created | 2020-09-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, medical |
| Symbols | healthcare |
| Call to action | learn more |
| Standout element | Newspaper clipping overlay lending third-party credibility to Collins's healthcare advocacy |
| Tactic | The ad leverages a real constituent testimonial combined with a news article screenshot to build authentic third-party credibility around Collins's healthcare record, making her protection of pre-existing conditions feel validated by real Mainers rather than self-promotion. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 25-34 · male | 11.5% |
| 55-64 · unknown | 0.1% |
| 65+ · male | 4.9% |
| 35-44 · unknown | 0.1% |
| 55-64 · female | 8.5% |
| 25-34 · female | 10.4% |
| 55-64 · male | 7.9% |
| 65+ · female | 6.4% |
| 65+ · unknown | 0.0% |
| 18-24 · female | 3.6% |
| 45-54 · male | 10.1% |
| 45-54 · female | 10.1% |
| 35-44 · male | 11.4% |
| 35-44 · female | 10.7% |
| 18-24 · male | 4.1% |
| 45-54 · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
