ROUNDS FOR SENATE
SIGN THE PETITION >>>
Democrats only need 4 seats to retake the senate. We must KEEP our strong Senate Majority that is working for the American people and President Trump! Sign if you agree!
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| Overall score | 25.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 34.4 Β· 7.4 Β· 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 β 1,999 |
| CPM (β $/1k impr) | USD 33.01 |
| Est. audience size | β |
| Days live | 28 (2019-12-18 β 2020-01-15) |
| Created | 2019-12-18 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD β Mike Rounds |
| Surfaced by | βsenate:Mike Roundsβ |
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | us flag, capitol statue |
| Call to action | sign petition |
| Standout element | Bold red-and-navy text card overlaid on the U.S. Capitol with American flag, creating an urgent call-to-arms aesthetic |
| Tactic | Uses a loss-aversion framing β '4 seats away' from Democratic takeover β to trigger urgency and drive petition sign-ups as a list-building mechanism. |
| South Dakota | 100.0% |
| 25-34 Β· unknown | 0.1% |
| 35-44 Β· unknown | 0.1% |
| 65+ Β· male | 12.0% |
| 45-54 Β· male | 12.0% |
| 65+ Β· female | 15.5% |
| 45-54 Β· female | 7.6% |
| 65+ Β· unknown | 0.4% |
| 55-64 Β· male | 17.7% |
| 35-44 Β· female | 2.7% |
| 55-64 Β· female | 15.5% |
| 35-44 Β· male | 7.7% |
| 25-34 Β· female | 0.7% |
| 18-24 Β· male | 2.3% |
| 18-24 Β· female | 0.7% |
| 25-34 Β· male | 4.9% |