Wiley Nickel US Inactive
Wiley Nickel for North Carolina
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Ad copy
Please, give me 30 seconds of your time. It’s Wiley Nickel, and here’s why I’m running for U.S. Senate. Republican Senator Thom Tillis won’t stand up to extremism — he does what he’s told by Republican leadership, no matter how much it hurts our state. I can’t be bought, and I’ve never backed down from a tough fight — not when I worked as a White House staffer for President Obama, not when I won a tough Congressional seat, and not when I stood up for affordable healthcare and voting rights here in North Carolina. I’ll always fight for what’s right — especially when the odds are stacked against us – but I can’t do it alone. I’m running to shake things up and fight for the bold, people-first change North Carolinians deserve. Will you chip in today to join our movement and help us flip the Senate blue? Any amount helps us kick off this campaign on the right foot.
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Performance proxies
| Overall score | 37.0/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 55.8 · 11.0 · 60.0 |
| Spend range | USD 300–399 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 27.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 41 (2025-05-22 → 2025-07-02) |
| Created | 2025-05-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate smiling confidently against a blue mountain backdrop with bold blue announcement text above |
| Tactic | Classic launch-ad fundraising formula: brief personal introduction, contrast attack on incumbent, biography proof points, and direct donate CTA — designed to rapidly convert first-time engagers into donors. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 4.2% |
| 65+ · male | 18.5% |
| 65+ · female | 35.2% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 7.3% |
| 55-64 · female | 14.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 8.4% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.8% |
| 35-44 · female | 5.1% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 1.0% |
| 25-34 · female | 1.6% |
| 65+ · unknown | 0.7% |
