Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Craig Blair led the fight to pass House Bill 2882 in 2023 that gave radical Bill Gates $290 MILLION of your tax dollars to bring his Woke company and ideology to our State! Had enough yet?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.1/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 49.2 · 1.7 · 61.4 |
| Spend range | USD 100–199 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 23.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2024-02-16 → 2024-02-23) |
| Created | 2024-02-16 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | opponent |
| Symbols | money cash |
| Call to action | none |
| Standout element | Valentine's Day meme framing opponent Craig Blair as lovingly giving $290M in taxpayer money to Bill Gates, surrounded by red hearts |
| Tactic | Uses absurdist humor and cultural resentment — the Valentine's meme format turns a financial allegation into a mockery, triggering both anger and ridicule to damage the opponent's credibility with conservative voters. |
Where it ran (delivery by region)
| West Virginia | 85.1% |
| Maryland | 14.0% |
| Virginia | 0.8% |
Who saw it (delivery)
| 65+ · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 0.4% |
| 25-34 · female | 0.2% |
| 45-54 · male | 8.2% |
| 45-54 · female | 3.4% |
| 65+ · male | 25.4% |
| 55-64 · female | 11.4% |
| 65+ · female | 29.3% |
| 35-44 · female | 1.1% |
| 55-64 · male | 17.2% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 2.9% |
