AMY MCGRATH FOR SENATE, INC.
We’re neck and neck with Mitch.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 58.4/100 |
| Spend / Reach / Long. / Eff. | 53.9 · 95.7 · 17.4 · 66.6 |
| Spend range | USD 7,000–7,999 |
| Impressions | 600,000 – 699,999 |
| CPM (≈ $/1k impr) | USD 11.54 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 64 (2020-06-03 → 2020-08-06) |
| Created | 2020-06-03 |
| Creative variants | 0 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | democracy elections |
| Framing | informational |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice citing policy violation disclaimer issue |
| Tactic | The ad was removed by Facebook for a missing disclaimer, so the persuasion tactic is inaccessible; the copy 'This Race is a Dead Heat' suggests urgency-based fundraising appeal aimed at activating competitive sentiment among supporters. |
| Kentucky | 100.0% |
| 65+ · unknown | 0.2% |
| 25-34 · female | 6.3% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 65+ · male | 9.7% |
| 55-64 · female | 16.2% |
| 45-54 · female | 10.7% |
| 18-24 · male | 2.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 9.1% |
| 35-44 · male | 4.7% |
| 18-24 · female | 4.0% |
| 65+ · female | 17.9% |
| 35-44 · female | 7.7% |
| 45-54 · male | 6.5% |
| 25-34 · male | 4.4% |
| 18-24 · unknown | 0.1% |