Jim Risch for US Senate US Inactive
NRSC
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Ad copy
LIVE POLL: BIDEN-HARRIS APPROVAL We want to hear your thoughts on the DISASTROUS Biden-Harris Administration. All responses are due by MIDNIGHT. Take action RIGHT NOW, so your voice is heard.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.3/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 65.4 · 5.2 · 61.4 |
| Spend range | USD 700–799 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 23.06 |
| Est. audience size | — |
| Days live | 20 (2022-01-13 → 2022-02-02) |
| Created | 2022-01-12 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | ID — Jim Risch |
| Surfaced by | “senate:Jim Risch for US Senate” |
🧠 AI analysis
| Issue | other |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | us flag |
| Call to action | survey poll |
| Standout element | Fake 'LIVE' broadcast chyron over unflattering Biden close-up creates false urgency of a breaking news moment |
| Tactic | Classic fake-poll list-building tactic that uses manufactured urgency ('MIDNIGHT deadline') and loaded language ('DISASTROUS') to capture email/data from motivated opposition voters under the guise of civic participation. |
Where it ran (delivery by region)
| California | 6.7% |
| Florida | 6.5% |
| Texas | 6.3% |
| New York | 5.2% |
| Ohio | 4.3% |
| Pennsylvania | 4.2% |
| Illinois | 3.9% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 35-44 · male | 4.2% |
| 65+ · unknown | 0.2% |
| 18-24 · male | 0.3% |
| 45-54 · female | 12.9% |
| 65+ · female | 21.3% |
| 45-54 · male | 8.5% |
| 25-34 · female | 1.1% |
| 55-64 · male | 12.4% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 4.2% |
| 55-64 · female | 21.5% |
| 65+ · male | 11.2% |
| 18-24 · female | 0.2% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 1.3% |
| 55-64 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
