๐Ÿ“Œ The Swipe File

political ad inspiration ยท sourced from Meta Ad Library ๐Ÿ“Š Analytics โš– Compare ๐Ÿ“„ Playbook ๐Ÿ”‘ Access
โ† back to library

Roy Cooper US โ— Active

Cooper Victory Fund

ad creative

Give Now To Help Roy Win in NC

Give Now To Help Roy Win in NC

Ad copy

Hereโ€™s what it says about you when you chip in to Roy Cooperโ€™s Senate campaign in North Carolina. It says you believe in a lifelong public servant and former Governor who has never lost an election. It says you believe itโ€™s time to take back the Senate for the people and fix whatโ€™s broken in Washington DC โ€“ and you know itโ€™s not possible without flipping North Carolina blue. It says you believe in the power of a grassroots movement like the one Roy is building โ€“ and you refuse to let far-right Republicans buy this seat for President Trumpโ€™s handpicked candidate. ๐–๐ข๐ญ๐ก ๐š ๐ซ๐ž๐œ๐ž๐ง๐ญ ๐ฉ๐จ๐ฅ๐ฅ ๐ฌ๐ก๐จ๐ฐ๐ข๐ง๐  ๐ญ๐ก๐ข๐ฌ ๐ซ๐š๐œ๐ž ๐ฌ๐ญ๐š๐ญ๐ข๐ฌ๐ญ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐ญ๐ข๐ž๐, ๐ฐ๐ž ๐ง๐ž๐ž๐ ๐ญ๐จ ๐ซ๐š๐ข๐ฌ๐ž ๐ญ๐ก๐ž ๐ซ๐ž๐ฌ๐จ๐ฎ๐ซ๐œ๐ž๐ฌ ๐ญ๐จ ๐ฌ๐ฎ๐ซ๐ ๐ž ๐š๐ก๐ž๐š๐ ๐š๐ง๐ ๐ฐ๐ข๐ง. ๐‚๐š๐ง ๐ฐ๐ž ๐œ๐จ๐ฎ๐ง๐ญ ๐จ๐ง ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐œ๐ก๐ข๐ฉ ๐ข๐ง?
Democrats havenโ€™t won a Senate seat in North Carolina since 2008. ๐‘๐จ๐ฒ ๐‚๐จ๐จ๐ฉ๐ž๐ซ ๐ข๐ฌ ๐š๐›๐จ๐ฎ๐ญ ๐ญ๐จ ๐œ๐ก๐š๐ง๐ ๐ž ๐ญ๐ก๐š๐ญ. Time and time again, Roy has won statewide in battleground North Carolina โ€“ even twice in years that President Donald Trump carried the state. In fact, he has never lost a race. There are two big reasons for that: 1. Roy understands the challenges families are facing and actually works to address them โ€“ from lowering health care costs, to investing in public education, to creating better-paying jobs. 2. Heโ€™s always had a strong, grassroots team by his side. Thatโ€™s how heโ€™ll win again this year and help Democrats flip the Senate โ€“ but he needs YOU to be a part of it. Itโ€™s the only way we can stand up to the millions extreme Republicans are spending to buy this seat. ๐–๐ข๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐ฉ๐ฅ๐ž๐š๐ฌ๐ž ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ $๐Ÿญ๐Ÿฌ ๐จ๐ซ ๐ฆ๐จ๐ซ๐ž ๐ง๐จ๐ฐ ๐ญ๐จ ๐ก๐ž๐ฅ๐ฉ ๐‘๐จ๐ฒ ๐ซ๐ž๐ฆ๐š๐ข๐ง ๐ฎ๐ง๐๐ž๐Ÿ๐ž๐š๐ญ๐ž๐ ๐š๐ง๐ ๐ก๐ž๐š๐ ๐ญ๐จ ๐ญ๐ก๐ž ๐’๐ž๐ง๐š๐ญ๐ž ๐ญ๐จ ๐Ÿ๐ข๐ฑ ๐ฐ๐ก๐š๐ญโ€™๐ฌ ๐›๐ซ๐จ๐ค๐ž๐ง ๐ข๐ง ๐–๐š๐ฌ๐ก๐ข๐ง๐ ๐ญ๐จ๐ง, ๐ƒ.๐‚.?

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score50.8/100
Spend / Reach / Long. / Eff.55.2 ยท 80.0 ยท 14.0 ยท 54.1
Spend rangeUSD 8,000โ€“8,999
Impressions125,000 โ€“ 149,999
CPM (โ‰ˆ $/1k impr)USD 61.81
Est. audience sizeโ€”
Days live52 (2026-05-08 โ†’ active)
Created2026-05-08
Creative variants2 body ยท 2 headline
Platformsfacebook, instagram
Languagesen
CandidateNC โ€” Roy Cooper
Surfaced byโ€œsenate:Roy Cooperโ€

๐Ÿง  AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsus flag
Call to actiondonate
Standout elementBold white '$10' low-dollar ask overlaid on candidate speaking at branded podium against American flag backdrop
TacticClassic grassroots fundraising tactic using an ultra-low $10 entry point to maximize donor conversion while tying individual giving to the symbolic larger narrative of flipping a Senate seat blue.

Where it ran (delivery by region)

North Carolina52.8%
California5.3%
South Carolina4.1%
Florida3.3%
New York3.1%
Virginia3.1%
Massachusetts1.9%

Who saw it (delivery)

18-24 ยท female 0.3%
45-54 ยท male 3.6%
65+ ยท male 24.1%
65+ ยท female 39.3%
55-64 ยท unknown 0.2%
55-64 ยท male 7.2%
55-64 ยท female 9.8%
45-54 ยท unknown 0.1%
45-54 ยท female 4.2%
18-24 ยท male 0.5%
35-44 ยท unknown 0.1%
35-44 ยท male 3.2%
35-44 ยท female 2.7%
25-34 ยท unknown 0.1%
25-34 ยท male 2.1%
25-34 ยท female 1.7%
18-24 ยท unknown 0.0%
65+ ยท unknown 0.7%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH โ€” Sherrod Brown 189d live
Roy Cooper
NC โ€” Roy Cooper 104d live
Mallory McMorrow
MI โ€” Mallory Mcmorrow 85d live
Dan Osborn
NE โ€” Dan Osborn 113d live
Graham Platner
ME โ€” Graham Platner 58d live
Alexander Vindman
FL โ€” Alexander Vindman 64d live
Raja for Congress
IL โ€” S Krishnamoorthi 109d live
Jon Ossoff
GA โ€” Jon Ossoff 60d live