Committee to Elect Zach Wahls
Senator Zach Wahls joins MSNBC's "The 11th Hour" along with Eric Willoughby to discuss the youth vote, the importance of young voices in politics, and more.
Senator Zach Wahls joins MSNBC's "The 11th Hour" along with Eric Willoughby to discuss the youth vote, the importance of young voices in politics, and more.
I had a great time joining The 11th Hour with Stephanie Ruhle to discuss a passionate speech delivered by 17-year-old Eric Willoughby from North Carolina calling out his state's GOP legislators, the power of young voices in our politics, and the importance of speaking truth to power. Give it a watch, and if you enjoy it, please share!
I had a great time joining The 11th Hour with Stephanie Ruhle to discuss a passionate speech delivered by 17-year-old Eric Willoughby from North Carolina calling out his state's GOP legislators, the power of young voices in our politics, and the importance of speaking truth to power. Give it a watch, and if you enjoy it, please share! https://youtu.be/ahxpU8ILxSE?feature=shared
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 35.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 1.4 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 6 (2023-10-07 → 2023-10-13) |
| Created | 2023-10-07 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | MSNBC chyron lending mainstream media credibility to the candidate's message |
| Tactic | The ad leverages earned media — an MSNBC appearance — to build candidate credibility and amplify youth civic engagement without direct promotion, using third-party validation as the persuasion engine. |
| Iowa | 31.9% |
| California | 8.6% |
| Illinois | 3.9% |
| Texas | 3.9% |
| Florida | 3.8% |
| New York | 3.6% |
| Minnesota | 3.4% |
| 18-24 · unknown | 0.0% |
| 65+ · male | 6.3% |
| 35-44 · female | 13.0% |
| 25-34 · female | 6.7% |
| 65+ · unknown | 0.2% |
| 45-54 · male | 10.4% |
| 65+ · female | 8.4% |
| 55-64 · male | 10.7% |
| 35-44 · male | 11.2% |
| 18-24 · male | 0.3% |
| 25-34 · male | 7.5% |
| 55-64 · female | 10.3% |
| 45-54 · female | 12.6% |
| 25-34 · unknown | 0.7% |
| 35-44 · unknown | 0.8% |
| 55-64 · unknown | 0.4% |
| 45-54 · unknown | 0.2% |
| 18-24 · female | 0.3% |